HomeX
A social media design project for HomeX, a Dubai-based home maintenance brand, focused on creating a brighter, friendlier, and more consistent online presence.
Duration
Jun 2024 - Jun 2025
Client
HomeX
Services
#
SOCIAL MEDIA
Brief
HomeX is a Dubai-based home maintenance and renovation company that offers a wide range of services, from repairs and renovations to landscaping, sanitization, and pool care. As a new business, HomeX needed a clearer social media design direction that could communicate convenience, reliability, and professionalism while building a more recognizable & friendly brand presence online.
Solution
To shape HomeX’s social media presence, I chose a bright and approachable visual direction using blue and yellow as the main colors. Blue communicates trust, reliability, and professionalism, while yellow adds warmth, energy, and friendliness.
I also introduced illustrated characters across selected posts to make the brand feel more human and relatable. This helped balance the technical nature of home maintenance services with a friendlier tone, making the content feel clearer, more engaging, and easier for audiences to connect with.
Impact
Increased Instagram page traffic by 15% through more consistent and visually engaging brand content.
Improved brand awareness and audience engagement by 20% through a more strategic weekly content direction.
Strengthened HomeX’s online presence with a clearer, more recognizable visual identity across social platforms.